Publishers

Publishers look to ReaderLink to add value by providing efficient distribution, delivering best-in-class field merchandising, offering consumer insights, and serving as category champions for books within the retail community.

ReaderLink can provide its publisher partners with data, analysis, and insight into how titles sell across a wide range of retailers, enabling publishers to:

Develop timely, market-based strategies that maximize sales through each retail channel

Optimize the size of print runs to better align supply with consumer demand, reduce return rates and minimize publishing costs

Develop and implement the most cost-effective approaches to marketing specific titles to various demographic groups

Create an open dialogue among retailers, publishers, and ReaderLink executives to discuss issues and exchange ideas for improving the book industry supply chain

Through our Insight business analytics platform, ReaderLink is able to support category management efforts, identify and improve financial trends, the monitor returns rates and trends, identify better-merchandising strategies and improve logistics. In addition, our Business Analytics team can work with you to develop business, operational and financial strategies that apply to all parties in the supply chain to maximize sales and create operating efficiencies throughout.